Course curriculum

  • 1

    Welcome to the course!

  • 2

    Chapter 1: Gap Analysis Driving Recruitment

    • 1.1 Gap Analysis Driving Recruitment
    • 1.1 Test your learning
    • Chapter 1 Bonus: Learn from the Experts - Examples of Gap Analysis and its Value
    • Chapter 1 Bonus: Learn from the Experts - How to use Gap Analysis to Improve a Program
  • 3

    Chapter 2: Customer Content Pipeline and Production

    • 2.1 Customer Content Pipeline and Production
    • 2.1 Test your learning
    • Chapter 2 Bonus: Learn from the Experts - How to Determine Reference Content Demand
    • Chapter 2 Bonus: Learn from the Experts - Efficiently and Effectively Identifying Advocates to Feature in Content
    • Chapter 2 Bonus: Learn from the Experts - Best Practices for Using Briefing Documents
  • 4

    Chapter 3: Asset Expediter Role

    • 3.1 Asset Expediter Role
    • 3.1 Test your learning
  • 5

    Chapter 4: Marketing Activity Planning Calendar

    • 4.1 Marketing Activity Planning Calendar
    • 4.1 Test your learning
  • 6

    Chapter 5: Multi-tier Advocacy Programs

    • 5.1 Multi-tier Advocacy Programs
    • 5.1 Test your learning
    • Chapter 5 Bonus: Learn from the Experts - Best Practices for Identifying and Nurturing Top-Tier Program Members
    • Chapter 5 Bonus: Learn from the Experts - How to Define and Manage Different Tiers
  • 7

    Chapter 6: Basic Program Promotion

    • 6.1 Basic Program Promotion
    • 6.1 Test your learning
  • 8

    Chapter 7: Level 2 Metrics

    • 7.1 Level 2 Metrics
    • 7.1 Test your learning
    • Chapter 7 Bonus: Learn from the Experts - Assessing Individual Team Member Performance
    • Chapter 7 Bonus: Learn from the Experts - How to Leverage Activity Time Tracking for Budget Justification
    • Chapter 7 Bonus: Learn from the Experts - How to Track Program Performance Against Quarterly Goals
    • Chapter 7 Bonus: Learn from the Experts - Tips for Addressing Over-spent and Under-spent Budget
  • 9

    Chapter 8: Excel Skills

    • 8.1 Excel Skills: V-Lookup
  • 10

    Next steps

    • Congrats! Here's what's next...
    • Before you go...